WordPress SEO Building blocks
Website hygiene
Good website health consists of a balance of text and images, correct heading structure, page title, SSL certificate, fast load time etc.
Keyword Research
Knowing what keywords your potential clients are entering into the search engine, incorporating these keywords into your website and monitoring how well your website ranks for each keyword.
Link Structure
Internal links between pages on your website, external links to other websites.
Domain Authority
Each search engine will rank your domain based on the size of your site, its overall health, daily traffic and the number of other domains referencing your website.
Things to Consider when Improving your SEO
Improving your SEO score takes a long time and it is work that is never done. You might be a top search engine result for your most important key word for a couple of months until your competition catches up and takes your spot. Organic SEO improvement is a slow, incremental process that takes a substantial amount of effort. Here are some actions that will help improve your score:
- Adding new, strategic content to your website.
- Updating the existing content and the link structure.
- Getting your website listed with business directories and professional associations.
- Generating content for other blogs and websites that highlights your work.
- Being active on social media.
- Soliciting customer reviews online.
- Monitoring your traffic, ranking and competitor status.
How much do WordPress SEO optimization cost?
WordPress Help 360 offers SEO monitoring as a part of the maintenance care plan. In addition we can research keywords related to your business and offer ideas on the most suited content. The content creation, backlink requests, social media posts and reviews will fall under the responsibility of the client.
Photos by Pixabay and RDNE Stock project