How to maintain your WordPress Website?

You have already gone through a lot of the work to get your website up and running. Now we are telling you there is more work to do? Yes, your WordPress website will deteriorate if you do not keep it regularly maintained. The main risks for a website that is not maintained are:

• Malware attacks – WordPress code consists of what is called the Core, the Theme, and of a list of plugins that are specific to your website. Hackers constantly pray on websites that are not updated with the latest security patches to inject their spam content into. Having outdated code on your website makes you a target for hackers.
• Broken links – The internet is in constant flux. Pages come and go. If you do not review your site frequently, external links you are pointing to will become obsolete. This makes you look bad in front of your customers.
• Broken functionality – eCommerce, intake forms, and emails are the most common features on a website. All of them need to be tested on a regular basis to ensure that you can effectively conduct business online.
• Broken display – missing images, pages not displaying properly. All of these would negatively affect the look of your website and deter your potential customers.
• Loss of traffic – The Search Engines will downgrade a ranking of a website that is not regularly updated because it considers it abandoned.
• Outdated content – information posted on your website, if not reviewed frequently can easily become outdated. A wrong address, service offering etc. can very negatively affect your business prospects.
• Outdated look and feel – Your homepage is the 21st century equivalent of your storefront. If it looks outdated, you are not going to gain your customers’ trust.

WP Help 360 WordPress Care Package offer

Every quarter (or every month, if needed) we do the following maintenance tasks on your website:

• Full site backup
• Software Updates
• Broken Links check
• Page by page display review on both desktop and mobile
• Security scan
• Functionality check – forms, email, ecommerce
• Search Engine Optimization – reviewing the site performance with the search engines, checking the site structure and content for optimal performance. Making recommendations to improve the site listing with the search engines.
• Load time speed check
• Traffic review – checking the number of daily visitors, most popular pages, the source of the traffic – organic, direct, referrals.

Performing regular maintenance on your WordPress website will protect your website from attacks, increase your website visibility with the search engines and provide a better experience for your customers.

Photo by suntorn somtong